Black Girl Ventures
As the Lead Designer for the Black Girl Ventures website redesign, I set the creative direction to ensure the site reflected the organization’s mission of empowering Black and Brown women entrepreneurs. Before moving into full designs, I worked with the client to create a style tile, which served as the foundation for defining the visual language and ensuring consistency across the redesign.
The vision was to craft a look that felt modern, fun, and authentically bold, while maintaining a minimalist, contemporary edge. To achieve this, I incorporated brush stroke typography that gave the design a personalized and expressive touch, symbolizing authenticity and individuality. The color palette featured bright pastels, chosen to convey a sense of hope, optimism, and promise while maintaining visual sophistication. To ground the design in the brand’s mission, we incorporated photography of Black women in strong, powerful roles, celebrating leadership, resilience, and inspiration.
The style tile acted as a communication tool with the client, aligning us early on the visual direction while also supporting a component based design system. This approach not only streamlined the design process but also ensured the final site captured the empowering, forward looking spirit of Black Girl Ventures.
