Fannie Mae
As Lead UX Designer, I partnered closely with stakeholders and directors to address the challenges of Fannie Mae’s fragmented digital ecosystem. Each department had developed products independently, resulting in inconsistent user experiences and visual styles. My role was to lead the design strategy and create a unified approach that aligned business goals with user needs while supporting the organization’s move toward cloud-first solutions.
I led the development of a centralized design system that standardized components, typography, color palettes, and interaction patterns across all products and applications. This system provided a consistent and cohesive user experience, reduced design redundancies, and enabled scalable, cloud-ready digital solutions. By introducing clear design guidelines and governance documentation, I ensured that all teams could maintain consistency as new applications were developed or existing ones modernized.
The outcome was a streamlined, engaging, and user-centric digital ecosystem that reinforced Fannie Mae’s brand identity. The unified design system improved collaboration across siloed teams, enhanced usability, and positioned the organization for ongoing innovation and next-generation banking experiences. This project demonstrated the impact of a strategic design approach in transforming legacy infrastructure into a modern, cohesive platform.
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