Ion - Youth Hockey
In addition to the website redesign, I designed collateral to extend the experience offline and support the youth hockey league. The materials included posters and brochures that guided parents through their child’s hockey journey, breaking down each stage from beginner programs to collegiate and even professional opportunities. My focus was on making the information approachable while visually capturing the speed, energy, and excitement of the sport.
A centerpiece of this collateral was a journey map that clearly illustrated every step of player development. By blending strong visuals with concise messaging, the designs gave parents an intuitive roadmap while reinforcing Ion’s commitment to nurturing athletes at every level. The collateral not only educated families but also inspired them to see the long-term growth potential in their child’s hockey experience.
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