St. Jude Children’s Research Hospital
As Lead Designer for the St. Jude Children’s Research Hospital website redesign, I collaborated with stakeholders, business analysts, the account manager, and the in-house design team to deliver a digital experience that embodies the hospital’s values of hope, warmth, and compassion. My design strategy focused on reimagining the user journey through storytelling, positioning real patient experiences at the forefront. The homepage now opens with a rotating banner of authentic patient stories paired with vibrant imagery and concise narratives, creating an immediate emotional connection and reinforcing the mission of St. Jude.
To establish a welcoming and accessible design, I developed a refreshed color palette that replaced muted institutional tones with brighter, optimistic hues of yellow, blue, and green. These colors were balanced with white space to maintain clarity and accessibility, while rounded corners and softer visual elements introduced a child-friendly aesthetic that reflects the hospital’s compassionate care.
Along with visual updates, I added interactive design features to make the site more engaging. The call to action buttons were redesigned with simple animations and clear, friendly language. I also created custom icons and illustrations, some inspired by children’s artwork, to add warmth and personality while still keeping a professional look. These changes made the platform easier to use and more accessible, while also creating an emotional connection that supports St. Jude’s mission of advancing cures and saving children’s lives.
